Saddleback College Marketing and Communications Committee

The Saddleback College Marketing and Communications Committee is charged with developing marketing activities that promote the college image and are tied to achieving the college's strategic plan.  Through establishing and funding marketing strategies, the Marketing and Communications Committee strives to maintain and promote brand integrity resulting in successful enrollment and community relations.

Strategic Plan Implementation

The Marketing and Communications Committee works to implement the following goals, strategies, and initiatives of the college's 2010-2013 strategic plan:

Goal 3.4: Improve the efficiency of college-wide communications and marketing strategies through a centralized system.

Strategy 3.4.A. Enhance communication with students and faculty to include the latest technology.

Strategy 3.4.B. Develop and implement a plan that integrates marketing and public relations into the larger college community

Strategy 3.4.D. Develop and implement a campaign to increase the number of high school employees that would recommend Saddleback College.

 

Agenda and Minutes

Marketing-Committee-Agenda-09-12-2012

2011-2012

Marketing-Committee-Minutes-03-21-2012

Marketing-Committee-Agenda-03-21-2012

Marketing-Committee-Minutes-01-11-2012

Marketing-Committee-Agenda-01-11-2012

Marketing-Committee-Minutes-11-09-2011

Marketing-Committee-Agenda-11-09-2011

Marketing-Committee-Minutes-10-12-2011

Marketing-Committee-Agenda-10-12-2011

 

Documents

Communications and Graphics Manual

Student Communication Guidelines

 

Members, 2012-2013

  • Jennie McCue, Director of Public Information and Marketing (Chair)
  • Christina Abel, Professor, Chemistry
  • Amara Aguilar, Journalism Instructor
  • Estella Castillo-Garrison, Director of Community Education
  • Christopher Claflin, Instructor, Graphic Communications/Design
  • Eugene Evancoe, Instructor, Electronic Technology
  • Ryan Even, Dept Chair, Photography
  • Jerry Hannula, Assistant Athletic Director
  • Leslie Humphrey-Quirk, Director of Outreach and Recruitment
  • Mark Kruhmin, Video Production Specialist
  • Mike Martinez, Webmaster
  • Bart McHenry, Dean of Fine Arts and Media Technology
  • Orlantha Nin, Transfer Center Coordinator
  • Janine O'Buchon, Nursing Instructor
  • Donna Pribyl, Senior Graphic Designer
  • Jane Rosenkrans, Dir. of Admissions, Records, and Enrollment Services
  • Amy Stevens, College Public Information Officer
  • Nicholas Trani, Kinesiology
  • Terry Wedel, Director of College Radio Station Operations
  • Nina Welch, Fine Arts Public Information Officer

Meetings

Meetings are held on the second Wednesday of the month from 1:30 to 2:30 p.m. unless otherwise noted.   Meeting space location depends on availability.

September 12, 2012 - Location: BGS 200
October 10, 2012
November 14, 2012
December 12, 2012
January 9, 2013
February 13, 2013
March 13, 2013
April 10, 2013
May 8, 2013

 

 

 
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