Peter Evanow

Peter Evanow's picture
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(949) 582-4773
Associate Faculty
Business and Management
Div of Bus Sci & Vocation Ed & Econ Dev
Saddleback College

Professor Pete Evanow has been teaching at the university level for 12 years.  He is presently beginning his third year at Saddleback College, teaching BUS 103 – Business English and BUS 104 – Business Communication, serving as a member of the Associate Faculty.  Additionally, he has a dozen years under his belt as an adjunct professor at California State University, Fullerton, leading advertising and writing courses in the College of Communications and the Steven G. Mihaylo College of Business and Economics. He also has taught in the Dodge College of Film and Media Arts at Chapman University and online at Brandman University.  He has considerable experience in online education through his post-graduate work at Fielding Graduate University, a distance-learning graduate university.  At Cal State Fullerton, Professor Evanow will begin his third year as a member of the Academic Senate, and serves as Chairman of the Internships and Service Learning Committee on campus.  He also is a faculty brother of business fraternity Sigma Delta Pi.

Aside from his academic commitments, Professor Evanow has worked in the transportation and sports marketing industries for 25 years, performing public relations and other writing duties for a variety of clients.  He manages public relations, marketing and promotional assignments for a major trade show, as well as projects for clients Racer Media & Marketing, Falken Tire and Koni Shocks, and has served in supervisory roles on a number of key automotive product launches including the redesigned Toyota Camry and Sequoia, and dealer programs for Acura, Ford, Nissan and Infiniti.  Among his specialties are developing niche marketing and sales training programs for auto manufacturers, and preparing brand communications strategies relative to experiential programs through a proprietary design called “turnstile marketing.”

Mr. Evanow also serves as a contributor to automotive publications and websites as a freelance writer, and is the author of Z: 35 Years of Nissan’s Sports Car, published by Motorbooks International. 

Originally from Washington, D.C., Mr. Evanow earned a BBA in Business Management from the College of William & Mary in Virginia.  Upon graduation, he went on to receive an M.S. in Radio-TV-Film from the University of Kansas William Allen White School of Journalism and Mass Communications.  He has spent time in Denver and New York City working in the publishing field, and finally settled in Orange County, California, where he successfully launched his own marketing firm, Rice Scott Wheeler, and its spin-off, epoxePR, in 1996, which he ran with two business partners until they sold the agency 10 years later.

Professor Evanow is married with three stepdaughters, two dogs, one cat and currently, six collectible cars.